Brand: Country: Founded in: Category: Prim I am Denmark 2007 High Fashion PRIM I AM - Where opposites attract! PRIM I AM is a new 100 % Danish Brand. A Brand that believes European quality and Scandinavian style doesn't have to be overprized! PRIM I AM is the best of both worlds - where age meets youth and humble meets flamboyant. - Where basic meets style and raw meets feminine. Where fashion meets function and individuality meets trend. PRIM I AM is a brand that focuses on well thought of details, superb fit an quality and always allows its owner to feel just how he or she is supposed to feel - whether it be out-to-dinner or back- to-work. PRIM I AM is classical in every way, however always with details that distorts perception and adds that little extra.